Features of Product:
1. Tangibility:
It should be perishable by the touch. An item to be called a product, should have a tangibility character touch, seen or feeling. For instance, car shirt, book etc.
2. Intangible Attributes:
Such attributes may be, brand, package, warranty. For instance. banking insurance services, repairing etc, It is an associated feature. For instance,scooter is a tangible product and when free servicing is offered by seller, then the product is only a stainable item but also an intangible one.
3. Associated Attributes:
Such attributes may be, brand, package, warranty, For instance Hindustan Lever vanaspati ghee has a brand name dalda and with is package it can be identified by the consumers.It has a developed an image that all kids of vanaspati . ghee sold are being referred to as dalda ghee.
4. Exchange value :
Whether the product is tangible or intangible ,it should have exchange value and must be capable of being exchanged between seller and buyer for mutually agreed price.
5. Consumer Satisfaction:
Product should have the ability to offer value satisfaction to the consumer .The satisfaction may be both real and psychological .
1. Tangibility:
It should be perishable by the touch. An item to be called a product, should have a tangibility character touch, seen or feeling. For instance, car shirt, book etc.
2. Intangible Attributes:
Such attributes may be, brand, package, warranty. For instance. banking insurance services, repairing etc, It is an associated feature. For instance,scooter is a tangible product and when free servicing is offered by seller, then the product is only a stainable item but also an intangible one.
3. Associated Attributes:
Such attributes may be, brand, package, warranty, For instance Hindustan Lever vanaspati ghee has a brand name dalda and with is package it can be identified by the consumers.It has a developed an image that all kids of vanaspati . ghee sold are being referred to as dalda ghee.
4. Exchange value :
Whether the product is tangible or intangible ,it should have exchange value and must be capable of being exchanged between seller and buyer for mutually agreed price.
5. Consumer Satisfaction:
Product should have the ability to offer value satisfaction to the consumer .The satisfaction may be both real and psychological .
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