Online Marketing:
Online marketing is the marketing of products or services over the Internet. It ties together creative and technical aspects of the internet, including design, development, advertising and sales. Online marketing is the process of promoting an organization using online media, typically with the goals of increasing sales and boosting profits. Internet marketing does not simply mean building or promoting a website nor does requires a comprehensive stategy that synergizes a given company's business model and sales goals with their website function & appearance, focusing on their target market through proper choice of advertising type, media, and design.
Online Marketing Channels:
Online Marketing refers to marketing of your product or service over the internet. Online Marketing allows you to promote your products and services online at a fraction of the cost of traditional advertising.
Online Marketing involves different business models. One is direct selling to buyer, another by generating involves different business models. One is direct selling to buyer, another by generating leads to websites and even a model called affiliate marketing in which product is developed by one person and sold by another with an arrangement for profit sharing.
Objectives of Online Marketing:
Online marketing can serve several purposes:
1. Actual Sales of Products:
Products are ordered , sale and purchase online through internet. Many sites like amazon.com, eBay involve in actual sales of products.
2. Promotion/Advertising:
Customers can be quite effectively targeted in many situations because of the context that they, themselves, have sought out.
3. Customer Service:
The sites may contain information for those who no longer have their manuals handy and, for electronic products provide updated drivers and software patches.
4. Market Research:
Data can be collected relatively inexpensively on the Net.
However, the response rates are likely to be very unrepresentative and recent research shows that it is very difficult to get consumers to read instructions. This is one of the reasons why the quality of data collected online is often suspected.
Online marketing is the marketing of products or services over the Internet. It ties together creative and technical aspects of the internet, including design, development, advertising and sales. Online marketing is the process of promoting an organization using online media, typically with the goals of increasing sales and boosting profits. Internet marketing does not simply mean building or promoting a website nor does requires a comprehensive stategy that synergizes a given company's business model and sales goals with their website function & appearance, focusing on their target market through proper choice of advertising type, media, and design.
Online Marketing Channels:
Online Marketing refers to marketing of your product or service over the internet. Online Marketing allows you to promote your products and services online at a fraction of the cost of traditional advertising.
Online Marketing involves different business models. One is direct selling to buyer, another by generating involves different business models. One is direct selling to buyer, another by generating leads to websites and even a model called affiliate marketing in which product is developed by one person and sold by another with an arrangement for profit sharing.
Objectives of Online Marketing:
Online marketing can serve several purposes:
1. Actual Sales of Products:
Products are ordered , sale and purchase online through internet. Many sites like amazon.com, eBay involve in actual sales of products.
2. Promotion/Advertising:
Customers can be quite effectively targeted in many situations because of the context that they, themselves, have sought out.
3. Customer Service:
The sites may contain information for those who no longer have their manuals handy and, for electronic products provide updated drivers and software patches.
4. Market Research:
Data can be collected relatively inexpensively on the Net.
However, the response rates are likely to be very unrepresentative and recent research shows that it is very difficult to get consumers to read instructions. This is one of the reasons why the quality of data collected online is often suspected.
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