MEDIA AND TYPES OF MEDIAS

Media:
Media as the very meaning implies is nothing but a medium or a channel for carrying the intended Advertising message to the target audience . It is essential to under stand the distraction between the commonly used terms-Media and Media vehicle.

Types of Media:

There are several media vechicles. The major media commonly used for Advertising.

1. Print Media:
○ News Paper
○ Magazines
○ Trade Journals
○ Direct magic

2. Audio/visual/Audio-visual /Electronic media:
○ Radio
○ Television
○ Internet
○ Cinema
○ Cassettes -audio and video
○ Out door. These include
○ Hoardings
○ Postens
○ Transist Advertising
○ Fairs and exhibitions
○ Dance, drama and puppet shows
○ loud speaker announcement
○ Balloons and sky writtings.