Objectives of Promotion Mix:
The promotion objectives centers around the following six stages to attract the target audience. They are,
1. Awareness:
The seller's task is to create awareness in the minds of the buyers towards the brand or products.
2. Knowledge:
Knowledge is more than awareness where a buyer gathers and learns about the usage of products and its associated features. With the help of knowledge , customers get an idea about the priduct and its usefulness.
3. Liking :
Liking refers to the market's perception towards the product. Various techniques are used to differentiate one brand from another. The common technique for the brand is to associate with attractive logo, symbol or person.
4. preference:
Preference refers to giving more preference to the products of a particular brand over the products of other brands. Customers give preference to the brand if they are satisfied with that brand or that brand has special effects in the minds of customers irrespective of other brands offering the same benefits.
5. Conviction:
Conviction factor helps the customers to take final decision of purchasing the product, which fulfill the buyers needs.
ex: cameras with bluetooth, image clarity,dual sim card facility etc...
6. Purchase:
A customer may delay the purchase of a product even though he wants to by due to the hinderance caused by the situational factors such as lack of sufficient money at the time of shopping, customer's resistance to change. Promotional efforts acts as a tool in maintaining loyalty among customers who purchase the product in specific stores frequently.
The promotion objectives centers around the following six stages to attract the target audience. They are,
1. Awareness:
The seller's task is to create awareness in the minds of the buyers towards the brand or products.
2. Knowledge:
Knowledge is more than awareness where a buyer gathers and learns about the usage of products and its associated features. With the help of knowledge , customers get an idea about the priduct and its usefulness.
3. Liking :
Liking refers to the market's perception towards the product. Various techniques are used to differentiate one brand from another. The common technique for the brand is to associate with attractive logo, symbol or person.
4. preference:
Preference refers to giving more preference to the products of a particular brand over the products of other brands. Customers give preference to the brand if they are satisfied with that brand or that brand has special effects in the minds of customers irrespective of other brands offering the same benefits.
5. Conviction:
Conviction factor helps the customers to take final decision of purchasing the product, which fulfill the buyers needs.
ex: cameras with bluetooth, image clarity,dual sim card facility etc...
6. Purchase:
A customer may delay the purchase of a product even though he wants to by due to the hinderance caused by the situational factors such as lack of sufficient money at the time of shopping, customer's resistance to change. Promotional efforts acts as a tool in maintaining loyalty among customers who purchase the product in specific stores frequently.
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