Packaging and Labeling:
Packaging:
Packaging has on most widely accepted definition. It is an art, science and technology of preparing goods for transport and sale. Packaging has two dimensions the technical which is related to packaging materials, pack design and the behavioral which is related to the art of product design which is so closely linked to consumer motivation and buying behavior.
Packaging materials include metal, plastic, wood, paper, glass, laminates and polyester. There is wide variety of package formations. However, the master carters is which unit packages are kept are standardized to facilitate handling and transportation.
Definition:
"According to william J. Stanton," Packaging may be defined as the general group of activities in product planning which involves designing and producing and producing the container or wrapper for a product.
Labeling
Introduction:
In sociology, the word labeling is used more as a metaphor, than a concrete concept. The general function of labels are widely known and recognized as a method of distinction that helps people that is considered by many as a form of prejudice and discrimination.
The most common method of 'labeling 'people derives from a general way of perceiving members of a certain nationality, religion,ethnicity, gender, or some other group. When a majority of people hold a certain point of view towards a certain group, that point of view becomes a stereotype. The stereotype affects the way other people perceive the groups in question and the result is a 'label ' that is metaphorically imposed on the members of the group in question. A member of a targeted group is thus ' labelled' by the larger society, and along with it, the nuances underlying the label, be it positive or negative, that aids in the formation of social stereotypes .
Meaning:
Branding, packaging, and labeling are the secondary functions of marketing. They perform functions together as integrated parts of product planning and development.
The function of putting identification mark of the product on its package is called 'labeling'.
In other words, to put certain mark , or paste or tag with certain instruction or description on its package is called labeling product.
If information about the product is printed on the package or pasted on it, then it is called label.
A label can be printed statement pr written in paper, or it may be unprinted piece or leather piece.
Definitions:
"a piece of paper, card, or other material attached to an object to identify it or give instructions or details concerning its ownership, use, nature, destination, etc"
a brief descriptive phrase or term given to a person, group, school of thought, etc"
Packaging:
Packaging has on most widely accepted definition. It is an art, science and technology of preparing goods for transport and sale. Packaging has two dimensions the technical which is related to packaging materials, pack design and the behavioral which is related to the art of product design which is so closely linked to consumer motivation and buying behavior.
Packaging materials include metal, plastic, wood, paper, glass, laminates and polyester. There is wide variety of package formations. However, the master carters is which unit packages are kept are standardized to facilitate handling and transportation.
Definition:
"According to william J. Stanton," Packaging may be defined as the general group of activities in product planning which involves designing and producing and producing the container or wrapper for a product.
Labeling
Introduction:
In sociology, the word labeling is used more as a metaphor, than a concrete concept. The general function of labels are widely known and recognized as a method of distinction that helps people that is considered by many as a form of prejudice and discrimination.
The most common method of 'labeling 'people derives from a general way of perceiving members of a certain nationality, religion,ethnicity, gender, or some other group. When a majority of people hold a certain point of view towards a certain group, that point of view becomes a stereotype. The stereotype affects the way other people perceive the groups in question and the result is a 'label ' that is metaphorically imposed on the members of the group in question. A member of a targeted group is thus ' labelled' by the larger society, and along with it, the nuances underlying the label, be it positive or negative, that aids in the formation of social stereotypes .
Meaning:
Branding, packaging, and labeling are the secondary functions of marketing. They perform functions together as integrated parts of product planning and development.
The function of putting identification mark of the product on its package is called 'labeling'.
In other words, to put certain mark , or paste or tag with certain instruction or description on its package is called labeling product.
If information about the product is printed on the package or pasted on it, then it is called label.
A label can be printed statement pr written in paper, or it may be unprinted piece or leather piece.
Definitions:
"a piece of paper, card, or other material attached to an object to identify it or give instructions or details concerning its ownership, use, nature, destination, etc"
a brief descriptive phrase or term given to a person, group, school of thought, etc"
No comments:
Post a Comment