Branding
In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, colour schemes, or symbols.It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people.Such people include employees of the brand owner, people involved with distribution, sale, or supply of the product or service, and ultimately consumers.
Definition:
A brand is defined as " a name, term,sign , symbol or special design or some combination of these elements that is intended to identify the good or services of one seller or group sellers. A brand differentiates these products from those of competitors.
"American marketing Association, Chicago."
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