Advantages of packaging:
1. protection during Transportation and Storage
2. Identification of products and quality
3. Packaging is an Advertisement at the point of sales
4. Carrying the messages from the marketer to the consumer
5. Package serves as a silent salesman in consumer products
6. Attract the consumers
7. Packing is Reminder.
8. It increases the sales & profit.
Disadvantages of Packaging:
1. packaging and sales promotion: Product package has a vital role to play in SP .Some of sales promotion Techniques used are
a) Money-off pack:
1. protection during Transportation and Storage
2. Identification of products and quality
3. Packaging is an Advertisement at the point of sales
4. Carrying the messages from the marketer to the consumer
5. Package serves as a silent salesman in consumer products
6. Attract the consumers
7. Packing is Reminder.
8. It increases the sales & profit.
Disadvantages of Packaging:
1. packaging and sales promotion: Product package has a vital role to play in SP .Some of sales promotion Techniques used are
a) Money-off pack:
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